Titled 'Rain doesn't care'‘ this film highlights the many variables behind every outcome, and why those looking to place a bet should consider these elements and ultimately make a well informed decision. 

The sports betting category is awash with laddish tropes but betting on the sport we love is so much more than this stereotype. Through this new ‘Choose Wisely’ lens, we celebrate the uncertainty of sport and the need for careful consideration in order to choose wisely. This ad is an ode to rain – an unusual sporting angle on the impact atrocious weather plays and rain’s indifference to the outcome. While we can’t change the weather, we can, in our choices, influence the final outcome