As part of our brand relaunch for RNIB, we created the campaign "See the Person, Not the Sight Loss" to shine a light onto the normal, everyday lives of people living with sight loss; from running into ex-girlfriends, to a love of reality television, and in doing so challenge the misconceptions held by much of the public about the lives of partially sighted and blind people.

​A huge step change for RNIB; the campaign was a great success, even leading to one donor giving £50,000 quoting that "the adverts made this a charity that [they] wanted to support".