MAKING THE MOST OUT OF A LOCKDOWN BIRTHDAY PARTY

It’s May 2020, lockdown and social isolation is in full swing. With my birthday coming up our options were limited. But I realised that because no-one is out, most billboard are idle and surely it would be possible to hustle some free media space?

Turns out yes. Right in the heart of Camden - opposite where I lived.

So we created a Zoom birthday party link and invited everyone, and I mean everyone.

Mashable picked up the story. Camden Police retweeted it one their channels saying ‘be more like Artem’. If they only knew… And at one point we had 50 strangers joining us for my birthday celebration.