USING CLASSIC ‘HAPPILY EVER AFETR’ DISNEY TROPES TO HIGHLIGHT THE DEVASTATING IMPACTS OF DEMENTIA

ALZHEIMER’S RESEARCH UK:

Change The Ending

2 x D&AD; 3 x British Arrow; 10 x One Show; 2 x Clio; 2 x Epica; 1 x Annie;

Deep down, most of us believe in a happily ever after — riding into the sunset and enjoying our hard-earned later years. Unfortunately the reality is different. One in three of us will be touched by dementia, in one way or another.

This film brings home why Alzheimer’s Research UK’s mission to find a cure matters now, and calls on the British public to stand with them and support their work. It marks the first campaign under their new platform, For A Cure.