HELPING THE NATION TO EAT BEAUTIFUL, SORRY FOR ANY CONVENIENCE CAUSED…

Working on itsu’s first-ever TV and OOH campaign, we helped define what the existing platform ‘Eat Beautiful’ really stands for, setting clear rules across channels and touchpoints.

The TV campaign, ‘Sorry For Any Convenience Caused’, is for food lovers who enjoy the craft, effort and ritual of cooking — but don’t always have the time. Hence the apology: sorry for taking away all the parts you love. The ad was voiced by the foodie influencer WhatWillyCook to help drive awareness on social.