AN ODE TO RAIN THAT CELEBRATES THE UNCERTAINTY OF SPORT

‘Rain Doesn’t Care’ is a reminder that sport is shaped by countless variables, and that betting should never be taken lightly. In a sea of laddish clichés, the campaign takes a smarter angle. Through the new platform ‘Choose Wisely’, it embraces the chaos of sport and the importance of thinking before you bet.

Rain becomes the hero — an unpredictable force that can change everything and doesn’t care who wins. We can’t control the weather, but we can choose more carefully.