EMBRACING THE HATE WITH JAM SHED’S NEW PLATFORM - THERE’S NO SUCH THING AS TOO JAMMY

Sweet, jammy wine is a bit like Marmite — you either love it or you hate it. So, we leaned hard into the brand’s unapologetic spirit of jamminess and went against the stiff, old-fashioned world of wine.

Our audience doesn’t really care about wine, so the TV was supported by influencer activity rooted in culture — beauty, travel and food — the things they actually care about.

We even casted the notorious Jam Shed hater and wine critic Tom Gilbey in a self-aware cameo.