LAUNCHING THE NEW PIZZA SUBS THROUGH THE EYES OF THE NAPLES NATIVES
SUBWAY:
Sorry Italy
How do you launch Subway’s new pizza range?
We couldn’t compete on credentials. Or flavour. Or, honestly, much at all.
So we did the only thing left — leaned hard into humour. We went straight to the birthplace of pizza and shared this absolute sacrilege with the people of Naples.
