Deep down inside, most of us believe in a ‘happily ever after’ — riding into the sunset when we get older, to enjoy our hard-earned golden years.

The reality is however that 1 in 3 will be touched by the devastating impacts of dementia, in one way or another.

This film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their research. The campaign is the first under their new platform ‘For A Cure’.