RNIB BRAND RE-LAUNCH: SEE THE PERSON, NOT THE SIGHT LOSS

As part of RNIB’s brand relaunch, we created ‘See the Person, Not the Sight Loss’ — a campaign that spotlighted the everyday lives of people living with sight loss, from awkward run-ins with exes to a love of reality TV, and challenged the public’s assumptions about what life with sight loss really looks like.

It marked a major shift for RNIB and proved hugely successful, even inspiring a £50,000 donation from a supporter who said the ads made RNIB “a charity I wanted to support.”